Drivetribe

July 18, 2016  •  Leave a Comment

You may have read a SnapChap post on Facebook and / or Twitter about me being selected as a 'tribe leader' of something called Drivetribe.
What's one of them then, what's that about? Well, to be perfectly honest, I'm not entirely sure.

From their website it states "LAUNCHING AUTUMN 2016, DRIVETRIBE WILL BE THE PLACE PEOPLE WHO LOVE CARS CAN CALL HOME."
Well, the good news for you is they also like motorbikes, well, Hammond and May do, Clarkson on the other hand...
What I do know from looking around the internet, is that former 'Top Gear' hosts, Clarkson, Hammond & May [who've just started filming Grand Tour for Amazon], have partnered with a tech entrepreneur called Ernesto Schmitt to create a digital media platform for car enthusiasts. You may not have heard of Ernesto, but there's chance that you've heard of the businesses he's connected with. He was co-founder of Beamly, a social TV app that allows users to chat online about their favourite shows as they watch them and also previously, executive chairman of 'Invision' [the touchless, gesture-based recognition user-interface control, bought by Intel]. Former “Top Gear” executive producer Andy Wilman is also connected to the venture, which has been co-funded by all five partners. So already, there's some big names and big clout behind this, it's all looking good so far.
The aim of DriveTribe [which also has Facebook, YouTube & Twitter web pages] is to have a combination of professionally content produced by celebrities of the motoring scene [including Clarkson, Hammond & May themselves], and content created by users themselves.
DriveTribe will be up against fairly seasoned competition, including online ventures such as PistonHeads and CarThrottle, not forgetting Top Gear's own entity and the many large and small dedicate Facebook pages [my own included, to a degree]. But that's not to say that they'd be competing like for like, Drivetribe doesn't exist in a working form yet, no-one but them knows what's to come.
DriveTribe argues, motor and motorsport fans aren't well-served right now, and they plan to reach out to them with a new kind of content-targeting engine. They've built a UK team [I assume, of of data scientists, user interface designers and developers] with 20 full-time staff onboard, which will increase to about 60 by the launch in Autumn. The platform plans to also quickly roll out into different countries along with different language versions too.
A bit of digging and chasing links around the interwebz has dug up 6tribes.com - which in all intents and purposes looks to be an earlier incarnation of Drivetribe. The app it used to push is no longer available on iTunes, though it states on its homepage 
"Connect with people around the things you love with the people who love them too. 6Tribes lets you find and create tribes for your interests, however big or small."
and
"Break free from boring status updates. With 6Tribes, you choose the topics you like. So you can geek on what you love, without the noise."
Which to me, sounds very much like Drivetribe just without the motor angle.

So what do the old Top Gear team have to say about Drivetribe?
Hammond: “Gamers have got Twitch, travellers have got TripAdvisor and fashion fans have got, oh, something or other too. But people who are into cars have got nowhere. There’s no grand-scale online motoring community where people can meet and share video, comments, information and opinion. DriveTribe will change that. And then some.”
May: “This is pure digital inclusivity. Some of the world’s most endangered tribes — Volvo enthusiasts, for example — will now have a voice as loud as everyone else’s.”
Clarkson: “I didn’t understand DriveTribe until Richard Hammond said it was like YouPorn, only with cars.”

Where do I come in then?
Well, a week or so ago a fellow forumite off a motorcycle forum I frequent, sent me a private message, simply stating "Saw this thought of you" along with the link to the DT website. I read the few pages of what I presume is just a holding website and duly filled in the form. A few days later [whilst out on the Isle of Man shooting the Southern 100] I received an email with the following message...
"THANKS FOR YOUR BID TO BECOME A TRIBE LEADER. WE'VE REVIEWED YOUR WORK, AND WANT YOU ALONG FOR THE RIDE!
THAT MEANS YOU'LL GET TO RUN YOUR VERY OWN TRIBE, RIGHT NEXT TO CLARKSON, HAMMOND AND MAY."

Yeah, I know, all in CAPS!!
WHY ARE THEY SHOUTING, you may ask?
Bit excited, I guess. Me too!

So what happens now? 
I dunno. Time will tell, and Drivetribe is due to be released just a couple of months away.
The website states:
"YOU'LL GET TO RUN YOUR OWN CHANNEL THAT REFLECTS YOUR MOTORING PASSION, LEAD A FAN BASE OF MILLIONS, AND PUBLISH YOUR OWN CONTENT ACROSS WRITTEN, IMAGE, VIDEO AND INTERACTIVE.
IT'S YOUR CHANCE TO SHOWCASE YOUR WORK ON THE BIGGEST DIGITAL STAGE MOTORING HAS EVER SEEN."

Will it get me to a point where my hobby could actually pay for itself, or better still, make a living from it? It'd be great if it could, but with so much competition around me, I won't be holding my breath. But maybe, just maybe *crosses fingers*.
Will it get me to a point where my hobby could actually pay for itself, or better still, make a living from it? It'd be great if it could, but with so much competition around me, I won't be holding my breath. But maybe, just maybe *crosses fingers*.
Will there be Drivetribe events [maybe coinciding with Grand Tour events] where tribe leaders are invited along to report on their particularly aspect of interest? That would be cool, I'd definitely be up for that.
Would it open doors to other events, for me and other tribe leaders to report on? I just don't know.
If it could open doors, if it could get my work and my favourite sport a bigger audience, then I'd be happy with that, but I feel strongly that it could deliver so much more. Just think, we have brands such as Monster [don't forget, they sponsor the IoM TT] and Red Bull, selling sugary caffeinated drinks and regularly holding amazing motorsport spectacles around the World, imagine if Drivetribe could get to that level and Road Racing was along for the ride, to coin the current buzz phrase of bike racers "It would mega".
There's just so many questions I have about Drivetribe and I for one just can't wait to find out what it entails. And if I'm being a leader, then I'd be foolish not to ask what you'd hope to see, so please add a comment to my Facebook post.
So stick around, pull up a comfy chair and I'll pass around the chocolate HobNobs, this could get real interesting.

SnapChap

 

 

#drivetribe

 

 


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